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Jane Gordon is a seasoned and experienced veteran of 30+ years in retail. A mother, business owner, and all round hard worker, she is a passionate foodie and experimental home cook!

Her experience is uniquely in retail, working across Multiples and Convenience (John Lewis, Safeway, Musgrave, Spar) plus she has Managed food businesses large and small (Manor Bakeries/Mr.Kipling, Moorish Smoked Humous, MAN MEAT FIRE).
With TV appearances, the launch of several award-winning ranges into the FMCG sector and now many new and exciting projects on the go, she has ‘been there’ and ‘done that’ many times over.

Last Autumn FMCGenie was launched; dedicated to supporting small brands as they transition in to GREAT brands in line with achieving success in the FMCG world. By offering tailor made solutions unique to your business, her mission is to provide affordable and easily accessible support over this time that helps you focus on working on your business, not in it. From marketing, to selling into retailers, with confidence, industry knowledge and ability to put plans into action and beyond. She indeed the swiss army knife of retail!

Topics Discussed

Jane’s background in the food and drink industry
Experience, insights and her current business
New brand product and marketing tips and ‘ need to knows’
Relationship building with buyers and other retailers, over coming challenges
Stepping out of corporate settings into entrepreneur mode.
Decision making and support as an entrepreneur

Come on over to to meet Jane Gordon and other women in food.

Did you find this episode helpful? Want more free resources or even some specific assistance with a business challenge or milestone? Book a place on one of our masterclasses to get your business on the right path! These are great networking opportunities. Men and Women are welcome.

Ashanti Bentil-Dhue is a Virgin Start Up Mentor and Contributor, Connector for Women In Food and Business Consultant. Ashanti also hosts networking events for women in food and a fast growing facebook group for food entrepreneurs. If you have a query, send an email to or book go to and find out how she can help your business grow.


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