Vini Aujla had a very successful and enjoyable career in the private investment sector, but had always toyed with the idea of starting a business with her husband Bal. The idea surfaced again when the first of their three children were born (currently aged 8, 6 and 9 months), but it was her mum being diagnosed with late stage coeliac disease which developed into endometrial cancer, that spurred her into action.
Vini wanted to honour her mum’s skills in the kitchen and make her proud, as well as introduce a range of foods into the convenience sector that are made from completely natural ingredients. She chose her mum’s favourite traditional Punjabi recipes and created five different, authentic Indian sauces using only store cupboard ingredients. You’ll never find any added sugar, artificial flavours or preservatives in their curry sauces, three of the flavours are vegan and all five are gluten and nut-free.
Vini and Bal went on to appear on Dragons’ Den in 2014 and after a 3-hour pitch, they were the first British Asian couple to receive investment from Dragon Piers Linney. Vini manages to juggle the demands of being a full-time CEO, mum and wife, confident that the purpose behind the business has never changed – to share her mum’s traditional recipes, passed down from generations, that prove how delicious, quick and healthy a genuine Indian curry can be.
Have you got a business idea in mind but not sure how to make it happen? Would you like to create a legacy business using well loved family recipes?
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Ashanti Bentil-Dhue is a Virgin Start Up Mentor and Contributor, Connector for Women In Food and Business Consultant. Ashanti also hosts networking events for women in food and a fast growing facebook group for food entrepreneurs. If you have a query, send an email to firstname.lastname@example.org or book go to http://bit.ly/2qERIT7 and find out how she can help your business grow.
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