Book a place on one of our fantastic business masterclasses here

Content marketing helps a business to create interesting and engaging content to attract your target customer to buy your product. This allows you to position your brand as a market leader or the ‘go to’ brand in your ideal customers’ eyes. Listen to this episode to learn the basics of putting a strategy together for your brand.

Check out my latest articles for more ideas on how to use content marketing for your business:…nect-consumers…tent-marketing/

This episode is part of a small series of episodes designed to help you blog effectively for your business, covering email list building, email marketing and the basics of blogging for business.

Our Food Media Uncovered course is suitable for all food creatives (bloggers, stylists, photographers), food brands and food industry consultants looking to refresh an existing blog or launch a profitable one. Find out how to book here:

Did you find this episode helpful? Want more free resources or even some specific assistance with a business challenge or milestone? Book a place on one of our masterclasses to get your business on the right path! These are great networking opportunities. Men and Women are welcome.

Ashanti Bentil-Dhue is a Virgin Start Up Mentor and Contributor, Connector for Women In Food and Business Consultant. Ashanti also hosts networking events for women in food and a fast growing facebook group for food entrepreneurs. If you have a query, send an email to or book go to and find out how she can help your business grow.


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