Content marketing helps a business to create interesting and engaging content to attract your target customer to buy your product. This allows you to position your brand as a market leader or the ‘go to’ brand in your ideal customers’ eyes. Listen to this episode to learn the basics of putting a strategy together for your brand.

Check out my latest articles for more ideas on how to use content marketing for your business:

www.virginstartup.org/how-to/how-foo…nect-consumers

www.smoothiepr.com/big-cheese-expe…tent-marketing/

CLICK TO GET YOUR FREE CONTENT MARKETING STARTER GUIDE

This episode is part of a small series of episodes designed to help you blog effectively for your business, covering email list building, email marketing and the basics of blogging for business.

Look out for the details of our exclusive ‘Blogging for Business’ course due to be released soon! This course is suitable for all food creatives (bloggers, stylists, photographers), food brands and food industry consultants looking to refresh an existing blog or launch a profitable one.

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