The first bite is taken with the eye!

What should a new start-up with no experience in this space look for when they choose to invest in a design agency?

 

 

WFP 31 | The First bite is Taken With The Eye: Packaging & Design | Amanda Jackson

In this episode we cover:

  • What should a new start-up with no experience in this space look for when they choose to invest in a design agency?
  • What to consider when buying design.
  • If you are a start-up, what you will you need to start the design process.
  • The most important factor in the success of a food and drink brand, aside from the quality of the product itself.
  • Tips for starting a productive business relationship with a designer.
  • Amanda shares what the lessons she has taken away from working with entrepreneurial clients.

Amanda has worked in the London design industry for 12+ years, as well as a stint in Shanghai leading a team of 15. In 2012 she founded Jackdaw Design and works for food and drink clients, with a focus on branding and packaging. Recent projects include the award-winning packaging for Claudi & Fin, and a new visual identity for tea sommelier Nicola Greenwood, Greenwood Tea. Alongside her practice she is a design industry mentor for Kerning the Gap and a Visiting Tutor on the BA (Hons) Visual Communication course at Arts University Bournemouth.

http://jackdawdesign.co.uk/

Facebook Group Link:

https://www.facebook.com/groups/womeninfood/

Free Audio Course Link:

http://www.femalefoodpreneurcollective.com/ppbaudiocourse/

Richard Reeves Interview:

https://www.youtube.com/watch?v=U243Hu5yOUg

Thank you for listening! You can find more free resources on my website at www.femalefoodpreneurcollective.com. If you want bespoke help, drop me an email info@femalefoodpreneurcollective.com. My experience is as follows:

  • Ex-Banking Consultant
  • Food Business Consultant
  • Content Marketing Expert
  • FoodBev Food & Drink Judge for 2017/18
  • Virgin Start-Up Mentor
  • Food Business Podcast Host
  • Guest Business Writer.
  • Monthly Networking Event Host
  • Facebook group Host For food entrepreneurs.

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