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Charlotte Moore created Smoothie PR to work with fab foodie start-ups who need brilliant PR on a budget.

Topics discussed in this episode include:

Charlotte’s experience, passion and how Smoothipr was born.
The transition from a large company to entrepreneur
The relationship between copy writing and PR
Secrets of PR
Charlotte’s recent networking article written for Business Insider
Evolution, pivoting and perceptions of failure in business
Real life insights on internal tensions that entrepreneurs experience
Challenges of monetizing ideas (costing and value)
Communicating with clients
Recognising your existing skills and their value
The benefits of Charlotte’s Membership Club
Confidence, resilience and you as a person, when building a personal brand
Business Niches
Do you have to be an expert when breaking in to a new industry?
Best advice when dealing with ‘ Bad PR’.

After spending 10 years working in marketing, copywriting and social media, she decided to break from corporate life to start her own business. Regular visits to food shows at weekends ignited her passion for working with start-up food brands, and so ‘The Smoothie Bar’ DIY PR membership club was born. For only £39 per month, Charlotte teaches you lots of PR tips and tricks that you can put straight into action by responding to the daily journo requests she shares. You can do your own PR in as little as 10 minutes a day, making it the perfect PR package for every start-up foodie short of time and money.

Free Printable PR Planner

Twitter: @SmoothiePR

Instagram: @smoothiepr

Networking comment:…uccess-2537298/

Telegraph comment:…hristmas-party/

Huffington Post article:…yle#comments


Did you find this episode helpful? Want more free resources or even some specific assistance with a business challenge or milestone? Book a place on one of our masterclasses to get your business on the right path! These are great networking opportunities. Men and Women are welcome.

Ashanti Bentil-Dhue is a Virgin Start Up Mentor and Contributor, Connector for Women In Food and Business Consultant. Ashanti also hosts networking events for women in food and a fast growing facebook group for food entrepreneurs. If you have a query, send an email to or book go to and find out how she can help your business grow.


@fem_foodpreneur on twitter and instagram

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